House of Fraser Utilises Box Technologies Solutions to Launch New Concept Stores
30th November 2011
Box Technologies, the UK's leading provider of customer interface technology solutions, today annouced that a range of its customer facing technologies played a key role in the launch of House of Fraser's first two new format concept stores, House of Fraser.com which opened in Aberdeen on the 21st October and in Liverpool on November 22nd 2011.
The new stores are the first of their kind and will focus on House of Fraser's Buy & Collect propostion. At 1500 sq. ft., the smaller format stores do not stock merchandise. Instead, a series of large format Elo Touch Screens and computers are used to order products, which are then delivered the following day to either the customer's home or to store for collection. This gives customers direct access to over 1000 brands stocked on House of Fraser's recently redesigned website, which include exlusives such as Biba and Mary Portas' label, through to stalwarts like Pole Ralph Lauren, Chanel and MAC.
This truley miltu-channel retail experience relies on the latest in customer facing technologies. Box Technologies was involved throughout the planning and implementation stages of the process and used its many years of experience int he retail sector to specify, supply, install and commission the hardware, whilst working with House of Fraser's online offering, assisting them with the process from product selection to on-line secure payment.
Personal customer service is key to the overall concept, with a complientary coffee bar and comfortable seating encouraging a relaxed shopping environment. Inspired by the level of service given by hotel concierge, an assisted sales service is offered with sales advisers helping customers to navigate House of Frasers's online offering, assisting them with the process from product selection to on-line secure payment.
46" Elo touch screens provide the main customer interface utilising the MediaTile interface linked to propietary software from House of Fraser. 55" Sony LED digital signage screens provide customer information throughout the store, and for payments, Box Technologies supplied Toshiba PC's with SpacePole mounting solutions from Ergonomic Solutions.
Robin Terrell, Executive Director of Multi-Channel comments, ' House of Fraser.com is an entirely new concept and the launch is a pivotal moment in the development of our multi-channel business, which has seen online sales increase by 107% in the first half of the year.
We are delighted to partner with Box Technologies who provided an end-to-end solution for us and has been instrumental in bringing this concept to fruition. We are delighted with its functionality, and even at this early stage, it is providing an excellent customer shopping experience.'
